I don’t want to make you jealous (I do), but today I travel to Italy to visit Ferrari HQ in Maranello courtesy of Shell V-Power. I will of course share as much as I can where I can, and will be writing up the occasion for Autoblog UK as I did the last trip to Shell's secret lab in Cheshire.
It’s a rare treat this, though – visiting Ferrari is the closest thing to a spiritual pilgrimage the automotive world has. Perhaps I can touch Enzo Ferrari’s front door at the Fiorano test track and be healed.
This is like a visit to Lourdes if you're a Catholic/Madonna fan, or a trip to Graceland if you love Elvis. Ferrari is the summit of the automotive peak, an iconic worldwide brand probably more famouser than the Queen herself.
And there's no other country in the world which Ferrari could have emerged from than Italy. It is a strange country to go to – like staying with a fun relative who lets you be up late and maybe even drink a sip of wine. But times ten, obviously, because it’s Italy.
The emotion is alien to me, stoically Germanic as I am, but I shall try and get into it all and maybe even wave my arms about a bit. I shall wave carbohydrate caution to the wind and stuff my face with pasta wherever I can, and drink many espressos before my head explodes over the wall. Good times.
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